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Loveletters Season 10: Black Label Love Note | Jeff Grosso’s Loveletters to Skateboarding | VANS

Loveletters Season 10: Black Label Love Note | Jeff Grosso’s Loveletters to Skateboarding | VANS


– So, what do we wanna know? We wanna know about Black Label? What is Black Label? What was Black Label? What was the idea behind Black Label? (static hissing) ♪ Side note ♪ ♪ Everybody in this
town wants to get down ♪ Black Label was a hallucinatory response to not wanting to get a job. (heavy rock music) And really what it was, was the 80s were comin’ to a close, and skateboarding was starting to die down again and morph and change. The landscape was rapidly changing. It had gone from all of these big-time arena vert skateboard contests
to a much more intimate, street-based diet, we’ll say. And John was smart enough. Ding, he heard the bell go off,
saw the writing on the wall, and knew that it wasn’t
gonna go on forever. (loud rock music) Initially, the original, who was it? It was Ricky Barnes. (loud rock music) Skip Pronier was the
Huntington Beach local who also rode for Black Label early on. He was one of the first riders. Shroeder and I were the pros. (loud rock music) Max Evans from San Diego. Shawn Martin from Northern
California, from Sacramento. My personal favorite label incarnation was when Dill and the gang got on. Dill was super, super young. We got Gino Iannucci out of Strong Island, New York, Long Island. (loud rock music) Tim Upson out of Connecticut. (loud rock music) Jim Gaggney out of Massachusetts. (loud rock music) Then John Cardial. (loud rock music) Oh, we had Randy Colvin was on that incarnation of the label. We had all these dudes from
all these different places. (loud rock music) And they were all really young. Lucero was out of his mind. I was fuckin’ batshit crazy. We were held up here in Orange County and running the company
out in Huntington Beach, and skating Belmars a lot, you know our kind of
skateboarding had come and gone, and John was trying to do the label and really make it about those guys. (loud rock music) Never be bought, never be sold, baby. (laughs) – [Man] Conceived on his own dime. Over thirty years of blood,
sweat, and beers later, Lucero’s still at it.

64 comments

Kristen svitak was a great member of their team, thanks kindly señor grosso, you seemed perfectly off your face in that clip. Bloody hell….

These fuck8ng love letters are getting fucking lame man. Geez. 3 minutes. After you did fucking five forty minutes ones to prep for olympics. Come on. This is obvious. You're not picking your shit. Tour being told what to say grosso. Damnnnn. Done looking forward to these… dag

Cardiel and trujillo were in Livingston Scotland nearly 20 years ago, seeing those dudes rip our park was what got me skating.

Went threw lots of decks.Bought a Grosso from a guy back in HS.Seems it was a beat up looking rag doll graphics. Coming out a toy box or something.Rode that deck till there was like 2 inches of tail left. Loved that board.

John Lucero is an underrated hero in skateboarding. Was a first wave street skater. Drew his own (and others') graphics. Started a skater-owned / operated board company. Never stole talent from other brands. Runs it all without corporate backing. Never be bought. Never be sold.

I'm surprised Black Label isnt bigger now. Get a smart TM whos connected in SoCal, mix with PS Stix and Lucero graphics, and youre 50% of the way there

Damn, why don't I remember Black Label going that far back?? I thought late 90s at most. That's what happened when you lived in fucking pre-internet Kansas, you were always at least 2 years behind on everything.

Damn, no mention of Label Kills era. I know Grosso said he didn't like that era or whatever, but the fucking video rules. It was the first thing that confirmed skateboarding really was what I thought it was supposed to be when I first started out. Out in the sticks there was very little to go on. My first video was Menikimati; although it was amazing, it definitely wasn't punk rock. Label Kills was my second video, and it was punk rock.

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