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Under Armour CEO Kevin Plank: My company is in an unfair fight with Nike | TODAY

Under Armour CEO Kevin Plank: My company is in an unfair fight with Nike | TODAY


IT IS NEW ENGLAND PATRIOTS STAR QUARTERBACK AND SUPER BOWL MVP SUMO WRESTLING IN JAPAN. HE WAS ON A TOUR OF ASIA AS THE FAMOUS FACE OF UNDER ARMOUR. WHEN HE SIGNED WITH THEM IN 2010, MARKED A BIG MOMENT IN THE HISTORY OF THE COMPANY. ONE OF THE BIGGEST STARS DEFECTED FROM UNRIVALLED SPORTS BEHEMOTH NIKE BECAUSE HE NOTICED YOUNG PLAYERS WERE WEARING UNDER ARMOUR GEAR. BRADY WAS DRAWN TO THE ENERGY OF THE FORMER COLLEGE FOOTBALL PLAYER WHO FOUNDED THE COMPANY, KEVIN PLANK. ALTHOUGH HIS LITTLE STARTUP IS NOW VERY MUCH IN THE GAME WITH NIKE AND ADIDAS, HE RUNS IT LIKE AN UNDERDOG. I SPENT THE DAY WITH KEVIN AT THE COMPANY’S HEADQUARTERS IN BALTIMORE, A CITY HE IS HELPING TO TRANSFORM FOR A SUNDAY SIT DOWN.>>THIS IS A TOP SECRET FACILITY.>>WHAT ARE THEY MAKING ON THIS LINE?>>THIS IS SOMETHING THAT WE CAN BUILD HERE IN A MATTER OF DAYS VERSUS TAKING MONTHS OR YEARS.>>Reporter: WALKING THE FLOOR OF HIS STATE OF THE ART FACTORY IN BALTIMORE, KEVIN PLANK IS OBSESSED WITH WHAT’S NEXT.>>THE PROFITS CAN BE BETTER, SAFER, MORE EFFICIENT, MORE EFFICIENT. IT HAS TO BECOME A COMMERCIAL PRODUCT SO CONSUMERS CAN SAY THAT’S SOMETHING TO WEAR, MAKE ME A BETTER ATHLETE, MAKE ME A BETTER HUMAN. MAKES MY BUTT LOOK THINNER.>>MOST IMPORTANT QUALITY.>>YOU’RE GOING TO RUN SMARTER. NOW THE HEAD OF A NEARLY $5 BILLION GLOBAL SPORTS EMPIRE, THE 44-YEAR-OLD PLANK STARTED HIS FIRST BUSINESS AS A FRESHMAN AT THE UNIVERSITY OF MARYLAND, WITH THE HELP OF HIS FUTURE WIFE, DJ, HE SOLD VALENTINE’S DAY ROSES ON CAMPUS.>>WORTH ABOUT $3,000, COST ABOUT 1,000, POCKET 2 GRAND.>>THAT’S NOT NORMAL FOR COLLEGE KIDS. DID YOU SEE SOMETHING AHEAD, THIS COULD BE THE FIRST STEP IN CREATING SOMETHING BIGGER?>>I LEARNED FROM ROSES I WAS GOOD AT CREATING A CENTRALIZED, HAVING A VISION OF WHAT IT COULD BE.>>HIS NEXT VISION WOULD BECOME AMERICA’S SECOND LARGEST SPORTS PERFORMANCE GEAR COMPANY. A SCRAPPY FOOTBALL PLAYER AT MARYLAND NEVER MISSED A PRACTICE IN FIVE YEARS, PLANK WAS BOTHERED BY THE WEIGHT OF THE COTTON T-SHIRTS HE WORE UNDER PADS.>>WHAT IF WE MADE SOMETHING OUT OF SYNTHETIC MATERIAL LIKE COMPRESSION SHORTS BUT FOR THE UPPER BODY.>>WORKING OUT OF HIS GRANDMOTHER’S BASEMENT AFTER GRADUATION IN 1996, PLANK HAD 500 SHIRTS MADE, BEGAN SHOPPING THEM TO FRIENDS IN NFL LOCKER ROOMS.>>WHAT WAS THAT FIRST YEAR LIKE?>>MULTIPLE VOICES ANSWER THE PHONE. CAN I SPEAK TO THE PRESIDENT PLEASE. HELLO. I USED TO CARRY TWO BUSINESS CARDS, ONE SAYS KEVIN PLANK SALES MANAGER, ANOTHER SAID KEVIN PLANK, PRESIDENT.>>MADE HIS FIRST DEAL WITH GEORGIA TECH, AND THE COMPANY GREW STEADILY FROM THERE. IN 1999, UNDER ARMOUR HAD ITS BREAK THROUGH MOMENT WHEN PLANK GOT HIS GEAR IN FRONT OF THE COSTUME DESIGNER ON AN OLIVER STONE MOVIE.>>HAD A BIG BREAK WITH THE MOVIE “ANY GIVEN SUNDAY.” GOT A CALL MONDAY SAYING THIS IS OLIVER’S OFFICE, WANT TO USE IT IN THE MOVIE. GREAT, WHERE DO YOU WANT ME TO SEND THE INVOICE TO. THEY WERE LIKE NO, THIS IS HOLLYWOOD. NO, EVERYBODY PAYS A FAIR PRICE. WE WERE PAID $42,000 FROM “ANY GIVEN SUNDAY.”>>THE ROOTS ARE IN THE MARYLAND HOME HE GREW UP AS YOUNGEST OF FIVE BOYS.>>HOW DID THAT SHAPE A GUY WHO IS SITTING HERE NOW. IS THAT WHERE THIS SCRAPPINESS COMES FROM?>>YEAH, I COULD SPEAK THROUGH A FEW NIGHTS BEING HUNG IN MY CLOSET BY MY UNDERWEAR, CALLED BABY-SITTING IN MY HOUSE. THAT PUT A CHIP ON YOUR SHOULDER. WANT TO SHOW THEM THAT YOU CAN DO MORE, BE MORE.>>TODAY, PLANK COUNTS SOME OF THE FAMILY MEMBERS AMONG THE MORE THAN 14,000 PEOPLE HE EMPLOYS AROUND THE WORLD. AND UNDER ARMOUR HAS A LIST ATHLETES THAT INCLUDE FIVE TIME SUPER BOWL CHAMPION TOM BRADY. OLYMPIC SWIMMING LEGEND MICHAEL PHELPS, AND TWO TIME NBA MVP STEPHEN CURRY OF THE GOLDEN STATE WARRIORS.>>THE WARRIORS JUST WON THE NBA CHAMPIONSHIP AGAIN. WHAT DOES THAT MEAN TO YOU AND TO UNDER ARMOUR TO HAVE ONE OF YOUR SIGNATURE GUYS BE ELEVATED IN THAT WAY ON THAT STAGE?>>IT MEANS A LOT, MEANS A LOT TO SHOW ATHLETES THAT VALIDATE YOUR BRAND ON FIELD.>>CURRY’S TEAM BEAT THE CAVALIERS, LED BY LeBRON JAMES, WHO JUST HAPPENS TO BE THE FACE OF THE COMPANY UNDER ARMOUR IS CHASING. WITH REVENUE OF $32 BILLION LAST YEAR, NIKE IS FAR AND AWAY THE WORLD’S LARGEST SPORTS PERFORMANCE GEAR COMPANY.>>HOW MUCH DO YOU THINK ABOUT NIKE?>>WE’RE AWARE OF THEM, HAVE GREAT RESPECT FOR WHAT THEY DO. THEY DON’T FIGHT FAIR.>>WHY DON’T THEY?>>BIG COMPANIES DO WHAT THEY DO. THEY HAVE MORE MONEY. WE RUN A COMMERCIAL, WE HAVE ONE SHOT. COMMERCIAL HAS TO BE GREAT, HAS TO HIT.>>YOU HAVE TO TELL ME TRUE OR FALSE, IN THE EARLY DAYS OF UNDER ARMOUR YOU USED TO SEND THE HEAD OF NIKE, PHIL KNIGHT, A CHRISTMAS CARD EVERY YEAR AND SAY YOU WILL KNOW OUR NAME.>>YEAH, THAT’S TRUE. THE PEOPLE I WAS TRYING TO RECRUIT AND GET TO COME JOIN THE COMPANY, YOU KNOW, I WAS PITTING THIS AS IT IS US VERSUS THEM. AND EVERYBODY ELSE WAS LIKE ARE YOU CRAZY, YOU’RE NOT ON THE RADAR. TO ME, WE WERE ALWAYS ON THE RADAR, ALWAYS IN THE GAME. HERE WE WERE ALWAYS IN THAT FIGHT.>>YOU GUYS FOR THE COMPANY FOR BETTER PART OF A DECADE WERE GROWING ROCKET SHIP TO THE MOON, DOUBLE DIGIT GROWTH EVERY YEAR. THEN FOURTH QUARTER LAST YEAR HIT A LITTLE ROADBLOCK THAT SCARED WALL STREET. WHAT HAPPENED THERE?>>I THINK WE FOUND THERE’S A BIT OF A SHIFTING MARKET THAT HAPPENED IN THE MARKETPLACE WHERE THE OBLIGATION OF BRANDS IS TO MAKE SURE FIRST OF ALL, FRESHNESS, NEWNESS, WHOEVER MAKES THE BEST PRODUCT WILL WIN. THERE ARE ALL THESE THINGS CONVERGING AT ONE MOMENT IN TIME.>>UNDER ARMOUR HAS BOUNCED BACK. PLANK MADE ANOTHER HEADLINE IN FEBRUARY, WITH A COMMENT PRAISING PRESIDENT TRUMP’S BUSINESS BACKGROUND.>>TO HAVE A PRO-BUSINESS PRESIDENT IS SOMETHING THAT’S AN ASSET FOR THIS COUNTRY.>>CRITICISM FOR PERCEIVED SUPPORT OF THE PRESIDENT CAME QUICKLY, EVEN STEPH CURRY QUESTIONED IT.>>IT IS UNFORTUNATE MY WORDS WERE CHARACTERIZED IN A WAY MEANT TO BE DIVISIVE IN SOME WAY, SHAPE OR FORM. LOOK, I AM THE ETERNAL OPTIMIST, I BELIEVE IN THIS COUNTRY AND THE OPPORTUNITY WE HAVE. I’LL ALWAYS FIND THE BEST OF ANY SITUATION I’M EVER GIVEN. IN TODAY’S DAY AND AGE, THERE’S NO ROOM FOR POLITICS. YOU’RE NOT ALLOWED TO GIVE A BASIC ANSWER WHERE YOU CAN TRY AND SAY I’M GOING TO HIT THIS DOWN THE MIDDLE AND EVERYBODY WILL BE HAPPY. THE FACT IS THERE IS NO ROOM FOR THAT. PEOPLE WANT TO KNOW WHERE YOU STAND AND WHAT ISSUES YOU STAND FOR.>>PLANK WOULD RATHER BE KNOWN FOR HIS STAND ON BALTIMORE, A TROUBLED CITY OTHERS LEFT FOR DP DEAD. HIS DEVELOPMENT COMPANY OPENED A HOTEL AND DISTILLERY. COMBINED WITH PUBLIC FUNDS, PLANK WILL SPEND $5.5 BILLION ON A LONG TERM PROJECT TO COMPLETELY TRANSFORM THE CITY’S DISTRESSED WATERFRONT.>>I LOVE PEOPLE SEEING THINGS AND SAYING I NEVER COULD HAVE THOUGHT OR IMAGINED. I HOPE TO BELIEVE AND HOPE TO BE REPRESENTATIVE OF THE AMERICAN DREAM BEING ALIVE. THERE’S A LOT OF PEOPLE DON’T FEEL THAT NOW. HOPEFULLY BRING SOME OF THAT FEELING THAT IT CAN HAPPEN. WE HAVE TO KEEP IT RUNNING, KEEP IT GOING.>>AS PART OF THAT DEVELOPMENT OF BALTIMORE, PLANK CREATED A HUB TO TRAIN WORKERS AND INCUBA INCUBATE STARTUPS AND DONATED MILLIONS TO EDUCATION IN THE CITY. UNDER ARMOUR KEEPS GROWING. THEY ARE BUYING UP DIET AND ACTIVITY APPS, CREATING 150 MILLION USERS EXPOSED EVERY DAY TO UNDER ARMOUR. FOR A BEHIND THE SCENES LOOK AT THE UNDER ARMOUR LIGHT HOUSE INNOVATION CENTER WHERE THEY PUT ME IN THE MACHINE THAT STUDIES MOVEMENT OF WORLD CLASS ATHLETES LIKE TOM BRADY AND STEPH CURRY,

99 comments

Tom Brady… Nothing against the guy .. But he only gives you football fans in the USA …his wife could deliver Brasil, all of central America ..the world..very myopic.soccer players

– Nike has a slight advantage of over UnderArmour in terms of their fundamentals due to their positive cash flows, asset efficiency, and profitability.
– Nike is in an uptrend, but UnderArmour is slowly catching up too.
– Nike is a more suitable investment for the risk-averse investors while UnderArmour presents an attractive opportunity for the more adventurous financiers.

Source: https://www.stockmetrix.net/articles/post/060618/rich-stock-would-you-rather-wear-nike-or-underamour

LMAO!!!!! funny because i didn't know that swimmer and tom wear Under armor…. i only start liking under armor because of curry

Those under garments started it all. When they came out everyone wanted those things. I remember Ray Lewis doing a commercial for them one year too that was dope

I naturally liked UA more than Nike for apparel and this video just reaffirmed my decision to stick to the brand. Its great to hear about someone trying to help my home city of Baltimore instead of just repeating what they hear and fear on the news

Not really true that the better product will win, at least not in this game…
UA could make the best shoes ever made, Nike could make an almost identical product with poorer quality, and majority of people are gonna go for the shoe with the “check” over the “X”

fight? just lower the fuckkn prices, I have 2 pairs of UA seats pants that were 70$, I barely wear them and they are already faded and shrunk. the profit margin on sports wear is immense and quality is questionable.

This guy started by selling roses and now owns a billion dollar company. Hard work got him there not a government program

I will NEVER buy a piece of UA gear.. now I know he supports Trump.. u lost my business I will only buy Nike + I will suggest Nike to my friends

He complimented the president that he had a good business mind. Doesn’t mean he’s a good person. There’s a difference

Under Armor is made in the US, Nike is made in China by kids. Nike puts out dumb adds… I'm moving to Under Armor, will never buy another Nike Product

That's it! Anyone who says Nike will no longer have their business, how about you send it Under Armor's way! This underdog needs to come out on top above Nike!!

What a coincidence.
I buy under armour products.
I just bought a shirt this August. I will buy more under armour seeing that no more Nike products will bought by my family.

I have UA I like their products Nike shoes are tight and uncomfortable for me. Buy their stock it’s 20 $ a share

So he took a position that consumers did not like and that makes him a victim? lol This is capitalism! I buy their products and will continue to do so. His comment was not a big deal to me.

Trump ins't a politician, Isn't a real businessman, never worked a day in his life (trust fund baby received at LEAST 413 million from his dad), but how would anyone know without researching him…

I’m not a fan of Trump personally, but it’s kinda sad that a public figure can’t even say something positive about his president nowadays without getting criticized for that.

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ive loved under armor for over 15 years and it is now the only clothing i buy for athletics or overall comfort. and i still have and use regularly clothes ive owned for 15 years that is under armor.

I thrift shop and I find an unbelievable amount of UA clothes every time. The stuff always look new and some even still have their price tags. In fact, I find it so often I always go to thrift stores first to buy compression shirts for my son who has sensory issues and loves them. Never understood why this is so since they’re not bad quality 🤷🏼‍♀️

I've been a loyal user of Nike – this includes Jordan brand (for shoes, bags, t-shirts, etc) since the early 90's (mainly for basketball), and never turned my head for other brands (not even Adidas, Puma, or Reebok, etc) for 20 something years. Only after 2-3 years back , I started to love this brand (other the the SC sub brand off course, since I'm not a big fan of the dude)…something on the logo I would say…really something…so the way I see now, with all respect to Nike and other brands and their loyal fans, Nike is yesterday, now is UA….. off course my opinion is fairly subjective and definitely not based on the quality of the brand…

I've been a manufacturer for UA and Nike garments for 14 years and I can tell you that UA uses better quality material as compared to Nike.

Ironic that the NBA censors itself when it comes to making China angry but complain about Plank saying anything positive about the US president?

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